Type and Emotions

Characters have emotions. Typography plays a crucial role in determining the emotional connection that your product makes with your user. It is one of the most important or maybe even the most important aspect of UX. Determining the type and font for your product again starts with understanding your user and the nature of your product. 

Typography is a world in itself and there are huge number of resources available online if you feel like indulging. As a designer do not play it safe and experiment to get the type that expresses your product best and that your user can relate to. 

#typography #ensõ

UX Delight

Many times we feel a sense of joy when we are doing something. We relate to the work in a much more intrinsic way than compared to other tasks. It takes us back to a child like innocence and brings back memories of joy we felt when we played with stuff and did things. I think this delight should be a key factor that we need to keep in mind when we design a product. It comes from understanding of our users psychology and their pain points which the product is going to solve. 

Functional implementation is one thing which is what the like of facebooks and twitter have done and the have solved or created a new way the world interacts. But do you feel the sense of delight when you use these products. I don’t think so.

Very few have accomplished delight in their user experience design. Apple is definitely one of them. In more modern times i feel it is Whatsapp which has accomplished it. To take messaging to such a personal level purely through great UX is phenomenal. Also Maison Ullens. Its one of my all time favorite web designs.

Delight should be definitely one of the UX goals of any product. Delight comes creating a tangible experience of emotions the user resonates with. It comes from creating a sense of assurance in the user, that the design is taking something off the user’s shoulders. 

#ux #delight #ensõ